Product Architecture
Define the use case, set composition, capacity direction and component relationships.
OEM / ODM Development
Turn A Market Need Into A Lunch System.
Coordinate the container, carry, accessories, branding, packaging and validation through one development brief.
Custom Development Services
One Brief Across The Product System.
A lunch program works as a system: box footprint affects bag fit, food-contact parts affect material decisions, and every component affects branding and pack-out.
Naike helps B2B buyers define those relationships before samples, tooling or production approvals begin.
Materials + Structure
Review contact surfaces, closure architecture, cleaning access and carry conditions.
Brand + Packaging
Coordinate colors, decoration zones, assortment hierarchy and export packaging.
Tooling + Mold Development
Scope targeted component changes or a new-mold program against the approved brief.
Samples + Validation
Plan sample rounds, approval gates and market-specific evidence before release.
Production + Pack-Out
Align the approved sample, specification, inspection points and shipment presentation.
Why System Development
Resolve Fit And Risk Early.
Customization is useful when it reduces incompatibility and makes the finished program easier to approve, source and maintain.
Coordinated Fit
Plan boxes, bags, bottles, cutlery and cold packs around shared dimensions.
Clear Approval Gates
Separate concept, sample, tooling and production decisions.
Evidence-Led Claims
Connect product claims to the required market documents and tests.
Brand Consistency
Carry color, graphics and packaging logic across the whole assortment.
Three Development Routes
Choose The Right Level Of Change.
Start with the lowest-complexity route that can deliver the commercial difference your program needs.
Platform Customization
Configure an existing architecture for a faster, lower-risk launch.
- Color and logo application
- Set composition and accessories
- Packaging and assortment planning
Targeted Modification
Change a selected function while retaining a viable product foundation.
- Divider, lid or latch changes
- Bag or accessory interfaces
- Focused tooling and validation
New-Mold Program
Develop distinctive geometry from an approved design and engineering brief.
- User flow and mechanism definition
- DFM, tooling and ownership terms
- Milestone-based sample approvals
Development Process
Six Steps From Brief To Supply.
Timing and deliverables depend on the selected route, product complexity, validation plan and approval speed.
Define The Opportunity
Target user, channel, quantity, meal occasion, market and commercial goals.
Review Feasibility
Platform fit, material direction, component compatibility and likely tooling scope.
Build The Concept
Architecture, appearance, set composition, decoration and packaging direction.
Develop Samples
Prototype or pre-production samples against agreed review criteria.
Approve Evidence
Signed specification, validation requirements, inspection plan and packaging.
Release Production
Mass-production control and export pack-out against the approved baseline.
Mold Development
Put New Tooling Behind Clear Gates.
New-mold work begins after the user need, structure, interface requirements and commercial scope are sufficiently defined.
- Design-for-manufacture review before tooling release
- Tooling scope and ownership terms confirmed in the project agreement
- Trial samples reviewed against the approved product brief
- Corrections and production release documented by milestone